From the first bite you know it's good. The chocolate snaps in your mouth with a firm crunch of freshness. Then the flavor takes over your pallet with a deep rich milk chocolate taste highlighted with the sweet, almost tangy fruitiness of raisin. Other national brands have really gone cheap on the chocolate, (you know who we're talkin' about! ) Not us, we pile it on! OK, maybe we could have named the product better, but then that wouldn't be any fun now would it. We recommend to close your eyes when opening the bag, toss a few in your talker and you'll fergit all about it!